We have a tendency to do not see things as they are, we tend to see them as we tend to are.” – Anais Nin The power to border a state of affairs is considered ‘spin’ by politicians and media pundits. It’s the power to situate your view on a difficulty to your advantage.
There’s the ‘Nuclear Reduction Treaty’ that on it’s surface sounds like a pretty smart idea. But in the planet of ‘spin’ what one thing is termed is not necessarily what’s within and during a very Orwellian twist, the actual substance of this treaty is to prolong the nuclear standoff between the U.S. and Russia and stockpile a lot of weapons. Reduction?
The ‘frame’ around this treaty sounded pretty darn sensible though.
This name game happens repeatedly in politics. The greatest, most well-known example is ‘the Patriot Act’. It suggests freedom, liberty and therefore the pursuit of justice. And yet, it’s precisely the other of all of that, limiting freedoms, diminishing freedoms and wildly unpatriotic.
Another framing example is the abortion debate. On one side there are the ‘pro-lifers’. Their frame is to point out photographs of aborted babies, villainize the opposite facet as ‘baby killers’. On the opposite side are the ‘professional-alternative’ advocates who say {that a} fetus starts out not as an ‘unborn baby’ but simply a cluster of cells that has the potential to grow into a fetus and then a baby. They frame the ‘professional lifers’ as ‘anti choice’ and purpose out the irony that while many ‘professional lifers’ tend to anti abortion, they’re additionally professional death penalty.
In the world of framing, the anti-abortionists have framed the controversy with additional intensity showing graphic pictures to bring their point home.
In persuasion, framing is one among, if not the most vital tool we tend to have.
How can frames be utilized in our businesses? Say, for instance, you had a tough shopper or a very wealthy prospect who created you are feeling socially awkward and shy.
How about turning things into an opportunity to use your persuasion skills? Walk into the meeting or scenario with the intention of it being a learning experience. Frame the interaction in terms of using your persuasion skills, not in terms of their wealth or difficulty.
Here’s an example of the ability of frames (quite literally). Recently my wife and I were looking at buying a painting by the artist Thomas Kincaid. He is called ‘the painter of sunshine’ and his original painting go directly to museums and very wealthy collectors. However he makes lithographs offered which are onerous to distinguish from the particular paintings.
The lady who showed us the print first showed it without a frame, then she gave us two samples of the painting at intervals frames. The first was straightforward and smaller. No huge deal. The second frame was ornate and stunning and it made a huge difference.
The insignificant frame, the a lot of less expensive one, nearly ruined the beauty of the painting. It had been meaningless. And it struck me right there, the importance of frames. I considered what an intense expertise it is for folks to buy into our frames.
On: suppose regarding the frames you’ve established for yourself and the way they may be ready to be updated.
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